By Lawson Ovih
Etisalat Nigeria has introduced the ‘do-not-disturb’ (DND) facility
that enables customers on its network to opt-out completely or partially
from receiving unsolicited short message service (SMS) and calls.
Having identified improperly managed unsolicited marketing messages
and calls as a major source of customer dissatisfaction within the
Nigerian telecom industry, the Nigerian Communications Commission (NCC),
engaged network operators to develop effective solutions to address the
issue.
The DND service is now available on the Etisalat network using a
uniform shortcode 2442 across all networks for ease of access.
Subscribers can therefore access it by sending ‘STOP’ to 2442, can also
request for a partial service which will allow them to receive only a
specified class of messages that are of interest to them.
To activate the partial DND service, customers are required to send
‘HELP’ to 2442 to receive information about the available
classifications and their activation codes, then send the activation
code to 2442 to activate a specific class of messages.
On this, Mr. lkenna lkeme, director, Regulatory and Corporate Social
Responsibility, Etisalat Nigeria, highlighted the company’s enviable
record of compliance with regulatory directives and reaffirmed its
commitment to enhancing customer experience on its network.
“Ensuring that the DND service is available on our network is one of
the ways in which we continue to enhance our bouquet of services and
enrich customer experience on the Etisalat network,” he said.
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